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Privacy Policy

Unicharm do Brasil Indústria e Comércio de Produtos de Higiene LTDA. (“Unicharm”, “we”, “us”, “our”) respects your privacy. We are committed to protecting your personal data while treatment  your data to improve our products and services, communicate more relevant information with you, share your data with our service providers and marketing partners etc.

This privacy policy is intended to describe to you how and what data we collect, and how and why we use your data. It is important that you read this privacy policy together with any other notices and policies we may provide on specific occasions. This privacy policy supplements other notices and policies and is not intended to override them.

How We Collect Your Data

Direct interactions with you

We may ask for your data when you order our services, browse on our websites, participate in promotions or surveys, call, email or meet us, apply for a job at Unicharm, or otherwise have direct interactions with us. Examples of such data may consist of contact information (e.g. email address, postal address, telephone number), or customer service history, and other information you provide us.

If you do not provide the information requested from us, we may not be able to provide you with all or part of our goods and services, respond to your queries, or enter into or perform a contract with you.

Your use of our online services

We may collect your data about your online activities when you browse our websites and social media pages, read our emails, or otherwise use our services through your browser or device. Such data may include usage data (e.g. clickstream and other online activities), device information (e.g. device identifiers, device manufacturer and model, device settings, browser type and version, screen resolution, operating system version), IP address, and other traffic data and log data (e.g. time and duration of your use of the service), and may be collected across your devices such as computers, smartphones and tablets. There are also cases we are furnished with your data when you see our products or other information on our marketing partners' websites or use their services.

Location data

We may obtain your location data such as data derived from your IP address and zip code, and geolocation of your mobile device identified by GPS, or nearby Wi-Fi or Bluetooth access point or cell tower. 

Your family members and your friends

Your family members and your friends may provide us with your data. For example, your family members may offer us your data when they participate in our survey; your friends' posts (e.g. comments, photos) on our social networks may contain your personal data.

Our partners and public sources

We may get your data from our marketing partners, third party data providers, and other commercially available sources; and social media and other publicly available sources.

Children's privacy

We will only collect personal data from children under the age of 13 12 to the extent permitted by applicable legislation. If we become aware that we have collected personal data from children under 12, other than as permitted by applicable law, we will take steps to delete such data from our records.

Cookies and Other Technologies


We are using these cookies to provide our customers with more appropriate services on our website. We may also be using a technology called web beacons to gather statistics with respect to your use of our website.

A cookie means a small file in which arbitrary characters are written, when you browse a website, it is exchanged between the web server and your browser and saved on your Internet device. By using this, we can collect an attribute information that cannot directly identify individuals, such as customer browsing history, service usage history, location information, etc.

You can see more detailed information such as our purposes of using cookies and the period for which each cookie is stored, and nullify cookies from the settings link below. You can also delete stored cookies from your browser settings. Please note that if you refuse to use cookies or delete cookies, the functions that you can use on the website may be restricted, disabled or not working.

Website Cookie Setting
Unicharm https://www.unicharm.com.br Confirm
Mamypoko https://br.mamypoko.com Confirm
Lifree https://br.lifree.com Confirm

Local storage

We and our marketing partners may use local storage technologies other than cookies such as local shared objects (Flash cookie) and HTML5 local storage.

Web beacons

We may use technologies called "web beacons" or "pixel tags." Web beacons are small images on websites or emails, or other small codes which communicate information from your device to a server. By using web beacons together with cookies, it becomes possible to know when you have viewed particular contents and emails. In most cases, you can make web beacons inefficient or inoperable by disabling cookies.

Social plugins

Our websites contain social plugins. Social plugins are indicated by the respective logos of the social network. When you access our website involving social plugins, your browser establishes direct connection with the social network servers, which allows the social networks to receive the information that you have visited our website. You can find more information on the social networks' privacy policies.

How We Use Your Data

We use your data when (a) the processing of your data is necessary for (i) the performance of a contract with you, (ii) compliance with a legal or regulatory obligations, or (iii) for the purposes of the legitimate interests of the company, or (b) you have given consent to the treatment. In each case, we may combine your data with other data obtained through various sources, and also carry out the treatment in accordance with other hypotheses permitted by applicable laws.

Provision and administration of our products and services

provide customer support and respond to your requests and inquiries, and otherwise provide and administer our products and services. Your data is also used to provide you with personalized contents and experiences in our  websites.

Marketing and sales activities

Our marketing and sales activities using your data include:

Send samples, information about our products and services, promotional communications and other marketing communications;

Conduct and administer contests, sweepstakes and other promotions; 

Facilitate surveys; 

Perform data analytics such as marketing research and trend analysis; 

Provide you with personalized recommendations, and engage in targeting advertising (including through our participation in ad networks); 

Measure the effectiveness of our marketing campaigns;

Where required by applicable laws, we will obtain your consent for the processing of your data for direct marketing purposes.

Research and development

We use your data when we carry out surveys to improve our products and services, develop new products and services, and enhance marketing communications and customer experiences.

Administrative activities

We may process your data for the purposes of auditing, to prevent fraud and other illegal activities, comply with our legal requirements and contractual obligations, maintain and enhance the safety and security of our products and services (including troubleshooting and system maintenance), and otherwise administer and protect our legal rights and business.

Vacancies of Employment

Resumes and other information are when you apply for any open jobs at Unicharm.

Anonymized data and aggregated data

We may anonymize or aggregate personal data and use it for any purposes as long as it is permitted by applicable laws.

Sharing of Your Data

Service providers

We may share your data to service providers who provide us with services such as data analysis, operation of our websites and applications, campaign administration, or advertising and other marketing communications. We request such service providers to protect your data and not to use your data except as necessary to perform services on our behalf.

Business partners

We may also share your data to our joint marketing partners and business partners other than service providers. We will seek your consent if it is required by the applicable data protection laws.


We may share your data with our affiliate within Unicharm Group.

Mergers and acquisitions

Your data may be shared in the event of potential or actual sale or transfer of all or part of our business or assets such as mergers and acquisitions and joint ventures.

International Transfers

We may transfer your data to other countries. For example, we may process your data at data centers in other countries. In these cases, we will use appropriate safeguards to protect your data in accordance with the applicable data protection laws.

Third Party Sites and Services

Data Security and Retention of Your Data

Your Rights

Changes to Our Privacy Policy

How to Contact Us

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